Eich also created the Mozilla Firefox browser and the JavaScript programming language. Who created Brave?īrave was founded by Brendan Eich and Brian Bondy. Publishers who accept BAT tokens already include the Washington Post, The Guardian, Barrons, and Vice. This new model aims to put the control of advertising, and thus data sharing, in the hands of the internet user and to create a system where publishers can be rewarded directly for their content. Platform advertisers will pay to place ads in BAT and a proportion of this advertising revenue will be passed to the viewer. The software company’s goal is to create a system where users are rewarded for their attention to adverts with BAT. A donation system is incorporated into the browser where content viewers can reward a publisher with a one-off or recurring donation of BAT. On top of that, the browser has built a way for users to reward their favorite websites with tokens. Though users can choose to allow cookies if they need to, or alternatively, if they’re happy to see ads, the browser will reward users for watching ads with its inbuilt token, the BAT.
It prevents advert trackers, and cookies, from initiating, operating, and collecting data while a user browses. How does it work?īrave blocks adverts displayed on websites viewed by users. Find out more about the BAT in our handy guide.īrave’s browser interface is similar to its competitors and the software is available on both desktop and mobile devices, and for Android and iOS operating systems. It blocks adverts and trackers and gives users the opportunity to opt-in to certain advertising in exchange for its native token, the Basic Attention Token, or BAT. In traditional browsers, the data generated by web browsing is often packaged and sold to companies looking to understand what you get up to while surfing the web so they can sell targeted ads. What is the Brave browser?īrave is a free web browser designed to help people keep hold of their data. For more, check out our full review of Brave Browser. And, how they enable advertisers to collect data themselves through the use of cookies and other trackers.Ĭould the Brave browser offer an alternative? We explore below. Concern is rising over how they store data and share it with advertisers. Popular web browsers and the gigantic corporations behind them, like Google and Microsoft, are under ever-increasing scrutiny.
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